New Build · London SW19 · Investment Teaser
Flexible Stay Operating Opportunity
30 Waterfall Cottage, London SW19 2AG
Designed for flexible living, operated for long-term value.
Waterfall Residences is a purpose-built residential block of 10 apartments across three storeys, located in the London Borough of Merton, SW19. The asset presents a rare opportunity to implement a flexible stay operating model across an entire single-block development — offering the operational efficiency of a unified property estate with the yield characteristics of short and mid-term rental.
Currently being evaluated for serviced apartment, mid-term rental, and hybrid operating models, Waterfall Residences is designed for operators, investors, and asset managers seeking scalable, institutionally structured residential income.
All 10 units operated as fully serviced apartments. Targets corporate travellers, relocating professionals, and extended-stay guests. Likely highest ADR but greater operational intensity.
Units leased on flexible mid-term contracts to NHS rotating staff, consultants, and B2B tenants. Lower operational overhead, stable occupancy, and reduced regulatory complexity.
A blended approach: a share of units on mid-term contracts for occupancy stability, with remaining units actively managed for short-stay yields. Optimises for both income floor and revenue ceiling.
Operating the entire building under one roof eliminates fragmented management. A single landlord relationship, unified operating system, and cohesive guest experience across all 10 units.
Potential to add EV charging infrastructure on-site. A meaningful differentiator for corporate guests, NHS professionals, and sustainability-minded mid-term tenants in the Merton catchment.
If proven operationally, Waterfall Residences provides a repeatable model for acquiring and operating additional single-block residential assets — forming the foundation of a scalable managed portfolio.
The data room for Waterfall Residences contains all materials required for initial operator and investor assessment.
What operating model do you recommend given the asset configuration and London SW19 demand profile?
What occupancy rates and average daily rate assumptions are realistic for short-stay and mid-term formats in this location?
What planning or compliance considerations apply to a flexible stay or serviced apartment operation of this type?
What operating software stack would you recommend for channel management, housekeeping, and financial reporting across 10 units?